OUR STORY
“As I walked through the streets of Cork City in Ireland, I saw buskers singing secular songs. I wondered why Christian musicians only sing Christian songs in churches? Then I bumped into one of the worship leaders from my church singing secular songs just like the other buskers. In my curiosity I wanted to find out why he did not sing Christian songs. I was astonished at his response which was twofold, one, that he wouldn’t make as much money singing Christian songs and secondly more disturbing, he felt to separate his Christian beliefs from his busking. This stirred up something in me. I became convicted to use my then not-so-polished musical skills to go out and represent Christ Without Apology on the streets. This was the birth of this brand: Christ Without Apology.”
Grace Matiki, CEO
Following Jesus Christ and living in accordance with the values of the bible has always been or has subsequently become unpopular in many societies around the world. As a result, we now have a whole generation of undercover believers, children of God, who are either afraid or ashamed of expressing their faith.
Christ Without Apology (C.W.A) is a high-end, modern and bold brand that aims to empower individuals to confidently stand up for their faith in Jesus unashamedly and unapologetically, regardless of circumstance. This brand is a call to action for our generation and future generations. The C.W.A clothing brand is closely affiliated and has been developed alongside C.W.A Music, a group of artists who worship God using their creative talents (music, dance, spoken word, preaching, etc) out on the streets with boldness and confidence.
The Kingdom of God is righteousness, peace and joy in the Holy Spirit. This brand is bold, colourful, unique and full of joy. Creativity, colour and originality are Godly characteristics we intend to promote through our clothing. If your wardrobe is full of blacks, and muted colours, this burst of colour is exactly what you are missing. For those who love prints and vibrant colours, our pieces will fit right in with your clothing. This brand is not for the faint-hearted or people who want to blend into the wall, because we are not called to blend in, we are called to stand out! We are called to be the salt and light of the earth, a city on a hill, to speak up, to influence, to impact, to change whatever environment we are placed in. We encourage children of God to represent Christ Without Apology everywhere they go, in everything they do. Wherever we go, the Kingdom of God must also manifest.